Every institute we have ever onboarded ends up running the same three-phase loop without thinking about it. We named the loop early because it helped our team build features for the right step. Owners tell us naming it also helps them — it gives a shared language to a process that used to feel chaotic.
Phase 1: Predict
Predict is the work you do before the cycle starts. Who is likely to pay on time? Who needs a phone call? Which batches have a payment-method shift coming (a few parents switching to NEFT because of a UPI failure last month)? Predict is invisible to most institutes — they jump straight to acting on the calendar. That's how chaos starts.
The Feezy way: on the 1st of the month, look at the risk dashboard. Sort by score. Note the top 10%. That's your call list.
Phase 2: Act
Act is the cadence. Soft reminder three days before due date. Firm reminder on due day. Recovery reminder three days after. Personalised call for the top of the risk list. Everything else is automated.
The discipline here is not to act on everyone the same way. A parent who has paid on day one for nine months running needs no firm reminder. A parent flagged by the model needs a human voice, not a fifth WhatsApp template.
Phase 3: Collect
Collect is the closing step — the branded payment page, the receipt, the reconciliation. Most institutes obsess over this phase and starve the first two. That is backwards. Predict and Act do 80% of the work. Collect is the easy part if the first two are clean.
Master the loop in 90 days
Pick one batch. Run the loop on it for three months. Track late-payment percentage, average days past due, and admin hours spent. The numbers will tell you which phase your institute is weak at. Fix that phase next quarter. Roll out to remaining batches the quarter after.
